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Don't make use of a name that limits inclusions in your manufacturer product line or services later. Avoid the use of names with geographical connotations. If you want to expand to a new one area, a lot easier a price tag. If you name your business “Spokane Carpet Installers” and then want to flourish to nearby Kennewick, basically wouldn't occupation. People expect businesses with a city or a vicinity in their names to stay that city or home. It could also limit your business, as people may realize its the only area you service. For example, a person name your business “Reno Home Repairs”, people may believe that if they live from a town near Reno, that you will never provide their service needs.